Equity Sales Finance, Inc. (ESF) is a sales finance company, providing its customers with closed-end finance services. ESF acquires retail installment contracts made by consumers who wish to pay for services or goods over a fixed timeframe. “Closed end financing” is simple and clear: the consumer agrees to pay for a specific good or service, and make payments over a specific timeframe or “term.” Unlike “open-ended” lines of credit, which may, for example, remain open for use, resulting over time in additional interest and fees, a “closed end” credit contract is a promise to pay a set price, with a set interest rate, divided into equal payments, over a set amount of time (also known as a fixed term). At the end of the fixed term, when the good or service is paid for in full, the contract is satisfied, or “closed.” Closed-end credit contracts provide consumers with certainty and stability. The consumer knows exactly how much they will pay, and for how long.

A car loan is a good example of closed-end financing used by millions of consumers. Auto sales contracts are often purchased by a reputable finance company. (We do not finance auto contracts at this time, but it is an illustrative example that many consumers can relate to.) In turn, all billing and payment services through the life of the fixed term are conducted through – and paid to – the finance company, which retains the car’s title until all payments have been made. Similarly, Equity Sales Finance, Inc. purchases from merchants the closed-end contracts they have with its customers – obtaining ownership of the promise to pay, and then provides billing and payment services for the consumer until all payments have been made. ESF provides the consumer with billing statements and receives the consumer’s monthly payment for the life of the payment promise.

If you are a salesperson or merchant desiring closed-end finance services, please Click here. 


Meet our CEO, Attorney Daniel Hill

For nearly 40 years, Mr. Hill has provided legal counsel to both sides of credit transactions: consumers and their finance sources. He has seen first-hand the difficulties both sides face. Mr. Hill founded Equity Sales Finance, Inc. to provide both merchants and their customers with a means to efficiently execute and fulfill a financed consumer transaction that is cost effective and regulatory-compliant. According to Mr. Hill, “When done correctly, what should be a simple transaction proves to be exactly that, simple. I founded Equity Sales Finance, Inc. on the principles of meeting or exceeding all laws and regulations in every state where we do business. Second only to that commitment is our focus on superior service for every business and consumer with which we do business” 

Some of our merchants sell the following, along with many other goods and services, directly to consumers, and ESF finances the contracts: 

  • Air Purification Systems;
  • Water Purification Systems;
  • Recreation and Outdoor Products;
  • Healthcare Services;
  • Timeshare Exit Services; and
  • Tax Services.


Merchant Services

Why do merchants and independent salespeople turn to Equity Sales Finance, Inc.?

Because our closed-end finance services are compliant, minimize risk, and your customers receive clear contracts so they understand the amount they agree to pay each month, and exactly when their contract starts and ends.  Plus, they receive superb customer service, and a secure, paperless online billing and payment portal.  

Our merchants appreciate quick turnaround time on application decisions, fast funding decisions, and direct deposit. If you are a merchant or independent salesperson wanting a reputable closed-end finance company, contact us via email, or phone us at 1-866-843-1975.  We are here to assist you grow your business!


Customer Services

When you enter into a closed end agreement with your merchant, Equity Sales Finance, Inc. purchases your payment promise, and will provide you with secure online billing and payment services throughout the term of your contract. 

Please note: Equity Sales Finance, Inc. does not provide loans directly to consumers.  We may, however, be able to provide you with a name and contact information for a direct lender if you need one.  You may make this request via the CONTACT US email form. 

If you are a customer and have questions, please contact Customer Service at 1-866-646-8661.  Customer service hours are as follows: 

Monday: 8:00 am to 5:00 pm

Tuesday: 8:00 am to 9:00 pm

Wednesday: 8:00 am to 9:00 pm

Thursday: 8:00 am to 9:00 pm

Friday: 8:00 am to 2:30 pm


Equity Sales Finance, Inc.

Contact Us

612-435-8918  |  1-866-646-8660

Customer Service: 
612-435-8919   |  1-866-646-8661

Dealer Services: 
612-435-8921  |  1-866-843-1975


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Equity Sales Finance Inc. is a Delaware corporation

6900 Wedgwood Road N, Suite 150
Maple Grove MN  55311

NMLS ID 1820822

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